$120 only for a lightbulb? yup, there’s no kidding fellas, cause this GeoBulb is LED bulb which capable to produce 60-watt only with 7.5 watts power consumption, so it means that this bulb saving energy up to 90%. But this expensive bulb only have 30,000 hours of lasting time, meanwhile the cheaper (recent bulb) have 100,000 hours of lifetime. Though like that, we can save energy more than the ordinary bulb. It offer three shades, warm, cool and soft.